Customer Acquisition Costs

Customer acquisition is one of your most important costs.  What is “customer acquisition cost”?  It is the cost of getting (acquiring) new customers.   Many people look at “costs” as bad and “revenue” as good.  However, there are such things as good costs!  Think about it, you can spend $0.00 in costs acquiring new customers in year, and you can get 50 new customers by word of mouth.   Wow, that is great.  It cost you $0.00 to get 50 new customers.  Well, what if you spent $3000 getting new customers and got 100 new customers instead?   Sure, 50 @ $0 is less costly per customer than 100 @ $3000.   However, the 50 extra customers you got spending $3000 probably brought you in another $10,000 in revenue this year (avg $200 per customer).   So, by being so “smart” by spending $0 actually cost you $7,000 ($10,000 rev. – $3000 costs).

Don’t forget, the 50 extra customers will most likely be repeat customers for years to come.  So, really, by spending $0 on customer acquisition this year, you may have lost tens of thousands of dollars in years to come!

Whether your business is large or small, continued growth relies on customer acquisition.  Don’t look at customer acquisition as a “cost” but an “investment” in your business.

OK, you are interested in acquiring new customers.  How do you do it?   CleanCraft can help!  Here are a couple ways to acquire new customers:

Business Website:  Too many businesses don’t have a website.  A huge percentage of people find information by doing a search on the web.  In fact, most of these people just ask their phone!!!!   If you don’t have a website, your chances of being found are smaller.   CleanCraft can help you get on the web cheap & simple (we do all the work for you).  Starting at $299 !!!   Check out our Website Building page.

Marketing Products:   CleanCraft has marketing products that will help you acquire new customers.  Simple items like business cards, strategic items like Referral Cards and Door Hangers (check out our 1-2 Marketing Knockout Punch article), to plain old Postcard Printing & Mailing.  Let CleanCraft help you acquire new customers with beautifully designed, professional products at a price you can’t beat!

Diversification:  You can also acquire new customers by offering services you currently do not offer.  You have heard us talk about Air Duct & Dryer Vent Cleaning forever.  Each air duct job is big money in your pocket.  Check out our SpinVax 1000XT Air Duct & Dryer Vent Cleaning System.  Plus, CleanCraft can even help you acquire new customers with this equipment.  We developed a NETWORK where we will market in your area and pass you paying jobs.  This is exciting….call us for more information on this.

Don’t be a $0 company.  Make sure you invest for growth and new customer acquisition.  Feel free to give us a call.  We are here to help you grow!

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More Janitorial Items

This last month, you may have noticed a slight restructure of our Janitorial Supplies on  We have added thousands of additional items to our website.  With these product additions, we have re-categorized our “Janitorial Supplies” category into four separate categories:   Janitorial & Sanitation, Food Service, Industrial Tools & Supplies, and Office Supplies.  This will help customers locate the items of interest to them.

If you purchase janitorial supplies, office supplies, industrial supplies, or food service products, check out our new online offering.  We are sure to have the product you are looking for.

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Commercial Grade Pre-Spray Gentle enough for Residential Carpets

There are some harsh Pre-Sprays out there.  Many of these products are not only harsh on the carpet, but harsh on your body as well!  If you haven’t taken a look at Power Pro Plus yet, perhaps now is a good time.

Power Pro Plus was designed to be a commercial grade Pre-Spray that quickly cuts through grease & heavy soils while safe for both commercial & residential carpets.  Plus, Power Pro Plus conforms with the strictest VOC requirements for a healthier home/business.

If you clean offices, schools, restaurants, nasty apartments, etc., you may want to take a look at Power Pro Plus to boost your cleaning power!

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Diversify for Growth

Image you are a homeowner looking for cleaning services.  You want carpet, upholstery, & air duct cleaning done.  You start calling around.  You find 3 companies that do carpet & upholstery cleaning and 2 companies that do air duct cleaning.  You need to take time off your busy schedule to have these cleaning services, but you don’t want to take 2 days off to do it.  You decide to make one last call and find a company that does all three:  carpet, upholstery, & air duct cleaning.  Who do you think you would hire?   Most homeowners would hire the company that does all three.  It is a simple choice.  One company can come in and knock out all three cleaning services in one day and you only have to deal with one company for scheduling, payment, etc.

This is a real scenario that happens every day.  Whether it is these three services, or another three services, customers want a company that can do it all.  More families have both spouses working today than any other point in history.  People do not have time to hire multiple companies.

Today, small businesses need to think about diversification to grow their business.  Many smaller & one-man operations are hesitant to start a new service, because they do not like entering new territory.  However, diversification is a must in today’s world.

Luckily, CleanCraft is here to help.   We have helped thousands of small businesses diversify their cleaning service offerings.  We can even help you identify which service to add:    air duct cleaning, tile & grout cleaning, drapery cleaning, lamp shades, etc.

One of our most popular diversification topics is air duct cleaning.  Check out our SpinVax 1000XT Air Duct & Dryer Vent Cleaning System.  See how this system can add big $$$ to your bottom line, plus open up opportunities for customer growth.

Give us a call to discuss any thoughts you may have on business diversification.  We are here to help!

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Business Cards – A Carpet Cleaning Necessity

Store, kid’s school function, sporting event, church, restaurant, BBQ…  what do all these places have in common?  These are all places you missed the opportunity to pickup a new customer.  How many times have you been in a conversation about “What you do” at one of these locations?  How many times have you been stuck without a business card?  Every time you miss an opportunity to hand a business card is a potential lost job.

Don’t get stuck without a professional looking business card that will get you work!  CleanCraft offers custom business cards for an amazing  price.  These are FRONT & BACK full COLOR business cards.  The front gives your company & personal info.  The back can be used to advertise something (ie. room special, free gift, etc).

Take a look at the business cards to choose from.  Not only will you love the price, but you will love the professionalism it gives your business!

See all Business Cards here.

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Make Leap Year the Year You Save Time

2016 is a Leap Year.  See the date of this writing….  2/29/16.  We get one extra day this year.  What will you do with it?  Time is precious; not only in life, but also for the operation of your business.   Perhaps 2016 (Leap Year) will be the year you re-evaluate the time spent in your business.

One of the best ways to save time and be more productive is in labor savings.  Did you know that most carpet cleaners waste 1000’s of minutes each year in “Pre-Spraying” alone?   Think about it… let’s say you have an 8 room home to clean, and it takes 4 minutes to effectively pre-spray each room.  That is 32 minutes of pre-spray time.   Now, let’s convert this to MONEY.   Let’s say your goal is $60/hour of revenue.  That means every minute is worth a $1.00 in revenue.  So, your technician wasted $32.00 on the above mentioned job in pre-spray time.   Now, multiple this by the 2 jobs your technician had each day by the 5 days of work each week by 50 weeks (we will give the tech 2 weeks off in a year) and that equals $16,000 in wasted pre-spray time!    Wow!!!!  You can see how time becomes the most costly factor to your business.

So, how can you make this time more efficient?  One simple way is to take a look at our product called Code: Green.  We made Code: Green to be an “All-in-One” cleaning agent.  What does this mean?  It means, you can use it has a pre-spray, an in-tank cleaning solution, and a spot & stain remover.  This also means you no longer need to “pre-spray” the whole room down and waste 32 minutes in an 8 room home.   With Code: Green, you only pre-spray the center traffic area.  Then, you run Code: Green in your extractor (portable or truck mount) and actually clean with the product!  This means every stroke you take with the wand has cleaning power behind it…. Not just rinsing.    You can also use Code: Green as a spot & stain remover when you come across bad stains that need extra help.   You see, Code: Green is neutral pH and leaves no residue (it actually eats residue).  So, Code: Green will save you tons of time.

Let’s put Code: Green time savings into MONEY!   In the above scenario, you could cut down 4 minute pre-spray time in a room down to 0:30min (30 seconds), because you only pre-spray the center traffic area.  So, 8 rooms x 0:30min = 4 minutes total pre-spray time.  This is down from 32 minutes!!!!   That means you saved 28 min on that job, which is $28 in savings.  Now multiply (2 jobs each day x 5 days week x 50 weeks) = $14,000 in savings.   You will notice you have only $2000 in wasted pre-spray time in a year vs. $16,000.  That is a savings of $14,000 each year.

Now, the $14,000 savings is only realized if you can do something with that time.  Meaning, you can book another smaller job each day, use the time to market your business, etc.

As you can see, time slips away quickly.   By recognizing a better product and better way to do things, you can put time on your side and use it to produce more efficient cleaning and more profit in your business.   Perhaps this Leap Year, you can give Code: Green a try.  Why, not… we just gave you the time!    🙂

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Want Extra Air Duct & Dryer Vent Cleaning Jobs?

We are excited to announce the start of a new program that passes work to companies that have purchased the SpinVax 1000XT or SpinDuct air duct cleaning systems from CleanCraft Products, Inc.  Over the years, hundreds of companies have purchased the SpinVax 1000XT and SpinDuct air duct cleaning systems from CleanCraft.  Many of these businesses are enjoying increased revenues & profits by now offering air duct and dryer vent cleaning services.  Now, CleanCraft looks to make it even busier for these companies with the start of a new “Network.”   Owners of the SpinVax 1000XT or SpinDuct can get free membership into this Network.  The Network will work with the business owner by offering free marketing & scheduling services.  The Network will actually book work in the business owner’s service area, and pass the job on to the business owner to complete. This is not a “lead service” but an actual job scheduling service!  The best part is that it doesn’t cost a thing to join for the SpinVax 1000XT or SpinDuct owner.  There is only a commission cost after the job has been completed.  So the business owner doesn’t pay anything until after he has made his money!

If you are a current owner of the SpinVax 1000XT or SpinDuct system, or looking to purchase one of these systems, give us a call to discuss how this Network can work for you!

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January – The Marketing Strategy Month

Happy New Year!  2016 is now upon us.  As a business owner, it is a great time to reflect on 2015 and see what went right and what needs improvement.  One area of reflection should be “Marketing.”

Historically, professional carpet cleaning companies are usually slower in the month of January.  This is a perfect time to re-evaluate your company’s marketing practices.   Take a look at 2015 and analyze the data.  How much money did you spend in marketing?  Breakdown how much went into each specific marketing/advertising program you did in 2015.  Now, analyze how much each marketing program brought back in revenue.  You can now calculate your ROI (return on investment) for each marketing program you implemented.  You will notice that some marketing dollars brought back bigger returns than others.

Now that you are armed with your 2015 data, take some time to figure out how you can improve your ROI.  Maybe some of these marketing dollars can be shifted to a new marketing program that can produce better results?  Too many carpet cleaning business owners continue to spend marketing $$$ in areas just because they have “always done so.”  Just because certain marketing techniques worked in the past, doesn’t mean that they are effective in the present/future!

If you haven’t noticed, CleanCraft has come out with some great marketing products to help you grow your ROI in 2016.  Check out these products and see how CleanCraft can help you grow your business in 2016:

  • Website Development & Hosting – This is the best & cheapest way to help grow your business. Don’t know anything about having a website?  No problem.  CleanCraft does it all for you at an extremely affordable price!  Check it out!
  • 1-2 Marketing Knockout Punch – This marketing strategy uses two products from CleanCraft: Door Hangers and Referral Cards.   Our years of research show that using these two products together produces results that could never be reached by using just one product alone.  Read our article on how these two great products work together to increase your customer base.
  • Postcard Marketing – How many times do you get junk mail and just toss it without opening. Yes, we all do it.  However, when postcards are delivered to your mailbox, it forces you to take a look.  It may only be a 2 second look, but if it is something that grabs your attention, the marketing got you.  Sure, you may not buy today, but the name of the company and/or the service they offer is embedded in your head.   CleanCraft provides JUMBO postcard printing & mailing services to get your company name & services out there in potential customers’ minds.  We can do it all, the design, the printing, the storing, and mailing all for way less than the price of a stamp.  Don’t compete with other competitor ads in a coupon book or newspaper.  Set your company apart with its own jumbo postcard.  See how this long term strategy establishes business growth and wealth!
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Thankful for the opportunity to own a business

Happy Thanksgiving!  As we enter the Holiday Season, Thanksgiving is the perfect time to pause and be thankful for the many blessings you have.   Many of the readers of this blog own a carpet cleaning business.  This is one big item to be thankful for.  How many people out there can say that they own a business?  It is not a big percentage, but yet you may be one of them!

With 2016 around the corner, a business owner also looks at what could be in store for the future.  Could it be further business growth by diversifying into a service or two that you currently do not offer your customers?  As you can see from our past blog posts, Air Duct Cleaning is one such business diversification we stress.  In fact, we are thankful that last year, one of our carpet cleaning business units we own had around 40% of its revenue in Air Duct Cleaning!  Wow, who would have ever thought that 40% of a carpet cleaning business’ revenue could be in air duct cleaning?

If you have ever thought of adding this great service, check out our SpinVax 1000XT Air Duct Cleaning System.   You will be surprised how easy & affordable it is to add this service in 2016.

Plus, check out the tax benefits of getting this equipment before the year end.  See our past blog post back in 2012 (still holds true today!).

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How a Website Can Help Your Carpet Cleaning Business

Wouldn’t it be great if you could clone yourself into thousands of copies.  You could have an army of salespeople reaching out to potential customers selling them your services.  You could hide in every nook and cranny in the towns you service waiting for people to mention carpet cleaning.  Once they mention it, you pop out and hand them a business card and discuss the services you offer.  After all, who knows your business better than you do?

Well, this is kind of what a website does for your business.  Potential customers are searching the web right now looking for a carpet cleaning business in your area.  If you are not on the web, these potential customers will NEVER find you.  You don’t even have a chance!  However, if you have a website, these potential customers can now find you.  It is like you popping out of the corner and saying… Hey, over here!  Plus, your website passes along the information you want to express to your customers.  Your website lists the services you offer, has pretty pictures, and explains information about your company.  It is actually better than a thousand clones of yourself, because let’s face it… you can be a little annoying sometimes.  :)    A website is never annoying, and is available 24/7.

If you don’t have a website for your carpet cleaning business, you are missing the boat.  It is probably the best advertising you will EVER do for your business.  Don’t stand by and let your competitors dominate the web any longer.

CleanCraft makes it easy to have a website.  You will be surprised at how easy & low cost a website is for your carpet cleaning business.  Plus, you don’t need to know anything about websites or how to make one.  We do it all for you.  Check it out now at our Website Building page.  Don’t let another potential customer slip through the cracks, because they can’t find you on the web!

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