Tag Archives: carpet cleaning marketing

Spring = Green = $$$$

Now that Spring weather is upon us, the outside looks green.  Leaves have sprouted on the trees, the grass has greened up from the rain & sun, and hopefully your carpet cleaning business has seen more green cash since spring … Continue reading

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Spring into Action

Believe it or not, Spring is right around the corner.  If you are like many carpet cleaning business owners that have slow times in the winter, Spring is a welcome time to your business.  Are you ready to make the … Continue reading

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Collecting Email Addresses from Customers

One of the easiest & cheapest ways to increase communications with your customers is with email.  Obviously, this has to be used tactfully.  You don’t want to be blasting out emails every week, because this will just annoy the customer.  … Continue reading

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How Much did that Customer Cost You?

As a small business owner, you wear a lot of hats.  Many carpet cleaners are “owner operated;”  which means you probably go out and do the cleaning.  While this usually improves quality, it can also reduce office efficiency.  Many business … Continue reading

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Back to School Days

One of the staples of marketing is to capitalize on an event.  This can mean ANY event.  Take a look at any big consumer based company, and you will see a sale or clever marketing related to some sort of … Continue reading

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Increase Referrals

Wouldn’t it be great if all your customers told their friends about your company?  This would be nice!  Your business would skyrocket and your marketing costs would be minimal.  In a fantasy world, this would be how every service business … Continue reading

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Guaranteed Work

Small business owners are used to taking risks.  In fact, the initial risk is what allowed the small business owner to start the business in the first place!  One quickly finds out that taking measured risks often provides great opportunities. … Continue reading

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Thinking, Analyzing, & Growing

2017 is already here.  Another year is history.  Looking back over the last year of your business, how did you do?  Did you grow?  Were you stagnate?   The new year is a good time to analyze your business.  Unfortunately, too … Continue reading

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Remind your Customers!

Wouldn’t it be great if all customers had on their calendar that it has been a year since their last carpet cleaning, and it is time for another cleaning?  Unfortunately, sometimes this is on the bottom of the totem pole … Continue reading

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Customer Acquisition Costs

Customer acquisition is one of your most important costs.  What is “customer acquisition cost”?  It is the cost of getting (acquiring) new customers.   Many people look at “costs” as bad and “revenue” as good.  However, there are such things as … Continue reading

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