What sets you apart from your customers? Many carpet cleaning small business owners say it is their cleaning quality that sets them apart. This is good! However, if I surveyed 100 carpet cleaning businesses, at least 99 of the 100 would rank their quality as excellent and better than their competition. So, what else sets you apart, and how can you express this to your customers?
We have found that expressing not only quality, but the “health & safety” aspect of your business is also important. Homeowners care about the health & safety of the products you are using. Many competitors in your area might not use safer products in their business. So, how can you communicate that your business stands apart because you clean better & safer and also guarantee it? You can state it on your website, but people don’t read like they used to. You can tell them on the phone, but how many potential customers did you miss because they didn’t call you? The answer: an Online Video! You have heard that a picture is worth 1,000 words. However, we will tell you that a video is worth 1,000,000 words!
CleanCraft is now offering professional carpet cleaners that use Code: Green an online video they can put on their website that shows your customers that you clean better & safer with Code: Green. This is a free video you can use. Also, whether you have a website or not, we can also build you a Web Directory Page (basically a webpage) that displays your company information and this online video. That way companies without a website can still have a web presence and display the video, and companies that already have a website can have another way for customers to find them. Again, this is FREE !!!
Watch the above online video and get information on how you can use this very cool video for your business: Better & Safer Cleaning with Code: Green Video
For years, CleanCraft has provided more than just awesome cleaning equipment, supplies, and chemicals. We have also provided great services to help cleaning businesses. If you have not had time to see all that CleanCraft offers, please spend some time on our website. Here are a couple items of interest that can help you as well:
Eclipse Extractor – Go beyond just safer & greener cleaning solutions. Get truck mount power in this High Powered Portable Extractor with the added safety & environmental aspects that this portable gives!
SpinVax 1000XT Air Duct Cleaning System – Go beyond the health aspects of cleaner carpets and focus on the home’s air quality. This system cleans better with a more logical approach to air duct cleaning than the competition. Plus, CleanCraft can even send you jobs. Check out this great business add-on to help your business grow while improving the “safer & healthier” image.
CleanCraft Business Growth Series – Need additional ideas to help you grow? Make sure you check out this little series we put together to help with ideas, strategies, and products to help your business grow & succeed.
Don’t ever hesitate to give us a call with questions. As a family run company, we love to share ideas with our customers to help them succeed as well!
