Customer acquisition is one of your most important costs. What is “customer acquisition cost”? It is the cost of getting (acquiring) new customers. Many people look at “costs” as bad and “revenue” as good. However, there are such things as good costs! Think about it, you can spend $0.00 in costs acquiring new customers in year, and you can get 50 new customers by word of mouth. Wow, that is great. It cost you $0.00 to get 50 new customers. Well, what if you spent $3000 getting new customers and got 100 new customers instead? Sure, 50 @ $0 is less costly per customer than 100 @ $3000. However, the 50 extra customers you got spending $3000 probably brought you in another $10,000 in revenue this year (avg $200 per customer). So, by being so “smart” by spending $0 actually cost you $7,000 ($10,000 rev. – $3000 costs).
Don’t forget, the 50 extra customers will most likely be repeat customers for years to come. So, really, by spending $0 on customer acquisition this year, you may have lost tens of thousands of dollars in years to come!
Whether your business is large or small, continued growth relies on customer acquisition. Don’t look at customer acquisition as a “cost” but an “investment” in your business.
OK, you are interested in acquiring new customers. How do you do it? CleanCraft can help! Here are a couple ways to acquire new customers:
Business Website: Too many businesses don’t have a website. A huge percentage of people find information by doing a search on the web. In fact, most of these people just ask their phone!!!! If you don’t have a website, your chances of being found are smaller. CleanCraft can help you get on the web cheap & simple (we do all the work for you). Starting at $299 !!! Check out our Website Building page.
Marketing Products: CleanCraft has marketing products that will help you acquire new customers. Simple items like business cards, strategic items like Referral Cards and Door Hangers (check out our 1-2 Marketing Knockout Punch article), to plain old Postcard Printing & Mailing. Let CleanCraft help you acquire new customers with beautifully designed, professional products at a price you can’t beat!
Diversification: You can also acquire new customers by offering services you currently do not offer. You have heard us talk about Air Duct & Dryer Vent Cleaning forever. Each air duct job is big money in your pocket. Check out our SpinVax 1000XT Air Duct & Dryer Vent Cleaning System. Plus, CleanCraft can even help you acquire new customers with this equipment. We developed a NETWORK where we will market in your area and pass you paying jobs. This is exciting….call us for more information on this.
Don’t be a $0 company. Make sure you invest for growth and new customer acquisition. Feel free to give us a call. We are here to help you grow!