Diversify for Growth

Image you are a homeowner looking for cleaning services.  You want carpet, upholstery, & air duct cleaning done.  You start calling around.  You find 3 companies that do carpet & upholstery cleaning and 2 companies that do air duct cleaning.  You need to take time off your busy schedule to have these cleaning services, but you don’t want to take 2 days off to do it.  You decide to make one last call and find a company that does all three:  carpet, upholstery, & air duct cleaning.  Who do you think you would hire?   Most homeowners would hire the company that does all three.  It is a simple choice.  One company can come in and knock out all three cleaning services in one day and you only have to deal with one company for scheduling, payment, etc.

This is a real scenario that happens every day.  Whether it is these three services, or another three services, customers want a company that can do it all.  More families have both spouses working today than any other point in history.  People do not have time to hire multiple companies.

Today, small businesses need to think about diversification to grow their business.  Many smaller & one-man operations are hesitant to start a new service, because they do not like entering new territory.  However, diversification is a must in today’s world.

Luckily, CleanCraft is here to help.   We have helped thousands of small businesses diversify their cleaning service offerings.  We can even help you identify which service to add:    air duct cleaning, tile & grout cleaning, drapery cleaning, lamp shades, etc.

One of our most popular diversification topics is air duct cleaning.  Check out our SpinVax 1000XT Air Duct & Dryer Vent Cleaning System.  See how this system can add big $$$ to your bottom line, plus open up opportunities for customer growth.

Give us a call to discuss any thoughts you may have on business diversification.  We are here to help!

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Business Cards – A Carpet Cleaning Necessity

Store, kid’s school function, sporting event, church, restaurant, BBQ…  what do all these places have in common?  These are all places you missed the opportunity to pickup a new customer.  How many times have you been in a conversation about “What you do” at one of these locations?  How many times have you been stuck without a business card?  Every time you miss an opportunity to hand a business card is a potential lost job.

Don’t get stuck without a professional looking business card that will get you work!  CleanCraft offers custom business cards for an amazing  price.  These are FRONT & BACK full COLOR business cards.  The front gives your company & personal info.  The back can be used to advertise something (ie. room special, free gift, etc).

Take a look at the business cards to choose from.  Not only will you love the price, but you will love the professionalism it gives your business!

See all Business Cards here.

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Make Leap Year the Year You Save Time

2016 is a Leap Year.  See the date of this writing….  2/29/16.  We get one extra day this year.  What will you do with it?  Time is precious; not only in life, but also for the operation of your business.   Perhaps 2016 (Leap Year) will be the year you re-evaluate the time spent in your business.

One of the best ways to save time and be more productive is in labor savings.  Did you know that most carpet cleaners waste 1000’s of minutes each year in “Pre-Spraying” alone?   Think about it… let’s say you have an 8 room home to clean, and it takes 4 minutes to effectively pre-spray each room.  That is 32 minutes of pre-spray time.   Now, let’s convert this to MONEY.   Let’s say your goal is $60/hour of revenue.  That means every minute is worth a $1.00 in revenue.  So, your technician wasted $32.00 on the above mentioned job in pre-spray time.   Now, multiple this by the 2 jobs your technician had each day by the 5 days of work each week by 50 weeks (we will give the tech 2 weeks off in a year) and that equals $16,000 in wasted pre-spray time!    Wow!!!!  You can see how time becomes the most costly factor to your business.

So, how can you make this time more efficient?  One simple way is to take a look at our product called Code: Green.  We made Code: Green to be an “All-in-One” cleaning agent.  What does this mean?  It means, you can use it has a pre-spray, an in-tank cleaning solution, and a spot & stain remover.  This also means you no longer need to “pre-spray” the whole room down and waste 32 minutes in an 8 room home.   With Code: Green, you only pre-spray the center traffic area.  Then, you run Code: Green in your extractor (portable or truck mount) and actually clean with the product!  This means every stroke you take with the wand has cleaning power behind it…. Not just rinsing.    You can also use Code: Green as a spot & stain remover when you come across bad stains that need extra help.   You see, Code: Green is neutral pH and leaves no residue (it actually eats residue).  So, Code: Green will save you tons of time.

Let’s put Code: Green time savings into MONEY!   In the above scenario, you could cut down 4 minute pre-spray time in a room down to 0:30min (30 seconds), because you only pre-spray the center traffic area.  So, 8 rooms x 0:30min = 4 minutes total pre-spray time.  This is down from 32 minutes!!!!   That means you saved 28 min on that job, which is $28 in savings.  Now multiply (2 jobs each day x 5 days week x 50 weeks) = $14,000 in savings.   You will notice you have only $2000 in wasted pre-spray time in a year vs. $16,000.  That is a savings of $14,000 each year.

Now, the $14,000 savings is only realized if you can do something with that time.  Meaning, you can book another smaller job each day, use the time to market your business, etc.

As you can see, time slips away quickly.   By recognizing a better product and better way to do things, you can put time on your side and use it to produce more efficient cleaning and more profit in your business.   Perhaps this Leap Year, you can give Code: Green a try.  Why, not… we just gave you the time!     🙂

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Want Extra Air Duct & Dryer Vent Cleaning Jobs?

We are excited to announce the start of a new program that passes work to companies that have purchased the SpinVax 1000XT or SpinDuct air duct cleaning systems from CleanCraft Products, Inc.  Over the years, hundreds of companies have purchased the SpinVax 1000XT and SpinDuct air duct cleaning systems from CleanCraft.  Many of these businesses are enjoying increased revenues & profits by now offering air duct and dryer vent cleaning services.  Now, CleanCraft looks to make it even busier for these companies with the start of a new “Network.”   Owners of the SpinVax 1000XT or SpinDuct can get free membership into this Network.  The Network will work with the business owner by offering free marketing & scheduling services.  The Network will actually book work in the business owner’s service area, and pass the job on to the business owner to complete. This is not a “lead service” but an actual job scheduling service!  The best part is that it doesn’t cost a thing to join for the SpinVax 1000XT or SpinDuct owner.  There is only a commission cost after the job has been completed.  So the business owner doesn’t pay anything until after he has made his money!

If you are a current owner of the SpinVax 1000XT or SpinDuct system, or looking to purchase one of these systems, give us a call to discuss how this Network can work for you!

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January – The Marketing Strategy Month

Happy New Year!  2016 is now upon us.  As a business owner, it is a great time to reflect on 2015 and see what went right and what needs improvement.  One area of reflection should be “Marketing.”

Historically, professional carpet cleaning companies are usually slower in the month of January.  This is a perfect time to re-evaluate your company’s marketing practices.   Take a look at 2015 and analyze the data.  How much money did you spend in marketing?  Breakdown how much went into each specific marketing/advertising program you did in 2015.  Now, analyze how much each marketing program brought back in revenue.  You can now calculate your ROI (return on investment) for each marketing program you implemented.  You will notice that some marketing dollars brought back bigger returns than others.

Now that you are armed with your 2015 data, take some time to figure out how you can improve your ROI.  Maybe some of these marketing dollars can be shifted to a new marketing program that can produce better results?  Too many carpet cleaning business owners continue to spend marketing $$$ in areas just because they have “always done so.”  Just because certain marketing techniques worked in the past, doesn’t mean that they are effective in the present/future!

If you haven’t noticed, CleanCraft has come out with some great marketing products to help you grow your ROI in 2016.  Check out these products and see how CleanCraft can help you grow your business in 2016:

  • Website Development & Hosting – This is the best & cheapest way to help grow your business. Don’t know anything about having a website?  No problem.  CleanCraft does it all for you at an extremely affordable price!  Check it out!
  • 1-2 Marketing Knockout Punch – This marketing strategy uses two products from CleanCraft: Door Hangers and Referral Cards.   Our years of research show that using these two products together produces results that could never be reached by using just one product alone.  Read our article on how these two great products work together to increase your customer base.
  • Postcard Marketing – How many times do you get junk mail and just toss it without opening. Yes, we all do it.  However, when postcards are delivered to your mailbox, it forces you to take a look.  It may only be a 2 second look, but if it is something that grabs your attention, the marketing got you.  Sure, you may not buy today, but the name of the company and/or the service they offer is embedded in your head.   CleanCraft provides JUMBO postcard printing & mailing services to get your company name & services out there in potential customers’ minds.  We can do it all, the design, the printing, the storing, and mailing all for way less than the price of a stamp.  Don’t compete with other competitor ads in a coupon book or newspaper.  Set your company apart with its own jumbo postcard.  See how this long term strategy establishes business growth and wealth!
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Thankful for the opportunity to own a business

Happy Thanksgiving!  As we enter the Holiday Season, Thanksgiving is the perfect time to pause and be thankful for the many blessings you have.   Many of the readers of this blog own a carpet cleaning business.  This is one big item to be thankful for.  How many people out there can say that they own a business?  It is not a big percentage, but yet you may be one of them!

With 2016 around the corner, a business owner also looks at what could be in store for the future.  Could it be further business growth by diversifying into a service or two that you currently do not offer your customers?  As you can see from our past blog posts, Air Duct Cleaning is one such business diversification we stress.  In fact, we are thankful that last year, one of our carpet cleaning business units we own had around 40% of its revenue in Air Duct Cleaning!  Wow, who would have ever thought that 40% of a carpet cleaning business’ revenue could be in air duct cleaning?

If you have ever thought of adding this great service, check out our SpinVax 1000XT Air Duct Cleaning System.   You will be surprised how easy & affordable it is to add this service in 2016.

Plus, check out the tax benefits of getting this equipment before the year end.  See our past blog post back in 2012 (still holds true today!).

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How a Website Can Help Your Carpet Cleaning Business

Wouldn’t it be great if you could clone yourself into thousands of copies.  You could have an army of salespeople reaching out to potential customers selling them your services.  You could hide in every nook and cranny in the towns you service waiting for people to mention carpet cleaning.  Once they mention it, you pop out and hand them a business card and discuss the services you offer.  After all, who knows your business better than you do?

Well, this is kind of what a website does for your business.  Potential customers are searching the web right now looking for a carpet cleaning business in your area.  If you are not on the web, these potential customers will NEVER find you.  You don’t even have a chance!  However, if you have a website, these potential customers can now find you.  It is like you popping out of the corner and saying… Hey, over here!  Plus, your website passes along the information you want to express to your customers.  Your website lists the services you offer, has pretty pictures, and explains information about your company.  It is actually better than a thousand clones of yourself, because let’s face it… you can be a little annoying sometimes.  🙂    A website is never annoying, and is available 24/7.

If you don’t have a website for your carpet cleaning business, you are missing the boat.  It is probably the best advertising you will EVER do for your business.  Don’t stand by and let your competitors dominate the web any longer.

CleanCraft makes it easy to have a website.  You will be surprised at how easy & low cost a website is for your carpet cleaning business.  Plus, you don’t need to know anything about websites or how to make one.  We do it all for you.  Check it out now at our Website Building page.  Don’t let another potential customer slip through the cracks, because they can’t find you on the web!

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CleanCraft Announces Carpet Cleaning Website Building and Hosting

Not only does CleanCraft manufacture & distribute some of the best equipment, chemicals, & products in the carpet cleaning industry, but we also offer some great marketing products as well.  Our newest marketing product is “Website Building & Hosting” services.  CleanCraft now develops and hosts websites for the professional carpet cleaning business.

CleanCraft has developed beautiful website designs that are customized with your company information.  Whether you just offer carpet & upholstery cleaning, or offer other services such as Tile & Grout and Air Duct Cleaning; CleanCraft’s website designs will fit your business needs.

There is NO excuse for not having a company website.  Year after year, more consumers are turning to the internet to search for local carpet cleaning businesses.  If you don’t have a website for your business, you are missing out on potentially thousands or even tens of thousands of dollars of extra revenue each year!  Most “mom & pop” carpet cleaning business owners do not have a website because of the cost and the “know how” to build a website.  Well, CleanCraft just eliminated that!  You don’t need to know much about computers and websites for CleanCraft to build a company website.  Plus, you will be amazed on how inexpensive it is!

For more information on how your carpet cleaning business can have a company website, visit our CleanCraft Website Building & Hosting webpage.    You can also give us a call with any questions.

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Can Cooler Weather Help a Carpet Cleaner?

It is hard to believe, but fall is here.  The nights seem to be getting cooler, and in no time, the days will be getting cooler as well.  Cooler weather also leads to shutting off of the air conditioner and the turning on of the furnace.   This is a time when many homeowners start to notice the air quality in their homes.

As a professional carpet cleaner, what can you do to capitalize on this time?  The answer is offer air duct cleaning…   Did you know the majority of air duct cleaning companies in the USA are primarily carpet cleaning companies?   Why is this?  It is because homeowners trust the cleaning quality that their carpet cleaning company gives.  The homeowner can see a BIG change in the cleanliness of their carpets, so they automatically assume the same quality will be done in their air ducts.  Is your business taking advantage of the trust relationship you have built with your customers?  Unfortunately, the answer to many carpet cleaning companies is no.  Many businesses have yet to start offering this needed service.  The result is loss of potential revenue and sometimes the “Stealing” of current customers.  The fact remains that if a customer wants air duct cleaning done and your business does not offer it, the customer will look elsewhere.  What happens when the customer finds a company that offers air duct cleaning & carpet cleaning?   Sure, some customers may stick with you for the carpets.  However, there are some customers that will switch to the new company, because they like the “other” services the new company brought to the table.

Don’t give your competition the chance to entice your customer base with value added services.  Take a moment to entertain the idea of offering Air Duct Cleaning.  Check out our SpinVax 1000XT Air Duct & Dryer Vent Cleaning System.  CleanCraft makes it easy & affordable to add air duct cleaning to your service offering.  We not only give you top of the line equipment to make it easy, but we also help you with the marketing!  Items like online videos & our mobile app will help you sell the service to your customers.  Plus, the SpinVax has proven itself for over 15 years!

We would be happy to discuss the SpinVax 1000XT and general Air Duct Cleaning questions you may have.  Please give us a call 800-525-3261.  Let us help you expand your business!

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Just Magic RTU – Spotter for your Customers!

Customers use the weirdest things to clean up spots & stains on their carpet.  Whether it is laundry detergent, hand soap, or some inferior store bought brand, many of these products make the problem worse.  How many times do you wish you can tell the customer stop using these products and use a good spot & stain remover?   Well, do something about it!  Our Just Magic RTU is a 32oz “Ready-to-Use” spray bottle your customers will love.  At $17.50 Retail price, you can sell this product and make a handsome profit.  Your cost is only $99.00 for a 12ct case (plus, free shipping).  That is $9.25 profit on every bottle you sell.  Plus, you are giving your customers something that they can use and will love.

Be prepared the next time a customer asks you about what to use for spots & stains.  Tell them you have a bottle of Just Magic RTU on your truck that you can sell them.  Your customers will thank you, and your business profits will thank you too!

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