As a small business owner, you want to see growth each year in your business. Many carpet cleaning business owners are happy with a few percent growth year after year. However, many carpet cleaning business owners around the county have realized that a few percent growth over the last few years didn’t cut it. Why? Inflation!
If your business did 3% better each year, but the inflation rate was 4%, you actually lost 1% in real dollars. Your profits are shrinking!
How to avoid profit shrinking? The first answer should be to make sure you raise prices. At least keep up with inflation.
After increasing your pricing, make sure you not only look at Revenue & Profit reports, but look at how many customers you cleaned each year. If your revenue is increasing, but your # of customers is decreasing, your average $ ticket is growing, but you are losing customers. Did you raise prices too much? Did you not keep up with past customer marketing?
There is always a balance with price increases and increased profits. However, there is a proven way you can increase both customer base & profits. What is it? DIVERSIFICATION. What additional services can you offer your customers?
We have found the easiest and best business add-on for a professional carpet cleaning business is adding “Air Duct & Dryer Vent Cleaning.” This additional service has a customer base that already overlaps with your existing target market. For most: residential (homeowners).
Whether you offer air duct cleaning and/or dryer vent cleaning or not, your customers want it. So, if you don’t offer it, your competition may “Steal” your customers. Plus, offering this new service can also help grow your carpet cleaning. Many times, you get a new customer through air duct cleaning. If you are smart, you will be marketing your carpet cleaning service to them as well. End result: additional customers and additional profits!
If you haven’t looked at our SpinVax 1000XT Air Duct & Dryer Vent Cleaning System, please make sure you do. Watch the online video to see how the system works and why it is better than other air duct cleaning equipment. See how FlexTendTM Technology with self-adjusting, reverse sweeping brushes improves the cleaning process. Plus, with easy, one-person operation, it makes it convenient for any small carpet cleaning business.
Check out the SpinVax 1000XT and see how adding this service to your business can increase your customer base, revenues, and profits. Let’s make MORE = MORE again!
