The 4^th of July is almost upon us.  What a great holiday.  We celebrate our country’s independence and honor all the sacrifices made to get and keep this freedom.  What is not to like on the 4^th of July:  fireworks, cookouts, and maybe even a drink by the pool.   In addition, why not take the opportunity to increase your PR, “Public Relations.”  Many towns have parades to celebrate the holiday.  Many of these parades allow local companies to participate in the parade with a float.  It may be a little late this year, but perhaps your company may want to look at participating next year?

Your company can easily build brand awareness by having a float in the 4^th of July parade.  The float can be as easy as your company van with some “walkers” around the van wearing company shirts.  Use the walkers to pass out candy with advertising attached (coupons, website, Facebook info, etc.).  Not only can you build a name in the community, but you can also have fun while doing it!