One of the easiest & cheapest ways to increase communications with your customers is with email. Obviously, this has to be used tactfully. You don’t want to be blasting out emails every week, because this will just annoy the customer. Emails can be used for company announcements, specials, and most importantly…. yearly follow-ups.
However, many carpet cleaning businesses do not collect a customer’s email address when scheduling appointments. An easy way to collect this information is when gathering the customer’s name, address, and phone for the appointment scheduling, ask the customer for an email address that you can “send a confirmation email.” Customer’s like confirmations. Plus, now you have their email address!
As stated above, use the email address wisely. If you are good at email, maybe you send them a “Thank you” email after the job. If you do Google or Facebook ratings, maybe you send them an email asking the customer to leave “kind” comments on your Google or Facebook page. A yearly reminder email with a coupon is also great.
Whatever you do, make sure you follow any laws & regulations regarding email communication campaigns. You can Google this to find out more.
Email is not a substitute to customer mailings, but can be a cheap, easy way to increase customer communications and repeat business. Couple this with mailings like Reminder Cards and a Carpet Cleaning Business Website, and you can create a more effective marketing communications plan for your business.