As a small business owner, you wear a lot of hats. Many carpet cleaners are “owner operated;” which means you probably go out and do the cleaning. While this usually improves quality, it can also reduce office efficiency. Many business owners are exhausted and don’t have time to focus on the marketing side of things. This is where small businesses miss the growth opportunity.
Marketing is one of the most essential parts of your business. Yes, you can still grow without effective marketing, but you will grow at a much slower rate. Take the time to focus & track your marketing.
Every business owner should be able to identify their customer acquisition cost. Even deeper than this is finding the Return on Investment (ROI) of each marketing piece you do. A simple tip for gathering this information is to use Coupon Codes. When you send out a marketing piece, place an ad, or use some sort of referral system, make sure you mark each product with a coupon code. By asking the customer to recite the coupon code on the marketing piece, you will be able to track the revenue for each marketing piece you use.
You may find out that you are spending $2000 on marketing piece A and getting $2500 in revenue from this marketing. You may spend $1000 on marketing piece B and getting $3000 in revenue from it. By tracking your marketing expenses & revenues, you will be able to identify which marketing is working better for your business. You can direct future spending on the better marketing methods.
Make it a habit to spend time each week dedicated to marketing and growing your business. A few years down the road, you will be happy you did!
Make sure to check out our Marketing Section of our website. It is full of great marketing products that can help grow your business.