2017 is already here.  Another year is history.  Looking back over the last year of your business, how did you do?  Did you grow?  Were you stagnate?   The new year is a good time to analyze your business.  Unfortunately, too many small business owners don’t take the time to analyze their business.  Just because it produces a profit and continues to grow doesn’t mean that things can’t be even better with a little thinking & strategy.

Here are a couple items to think about that could help your business grow in 2017:

• Greening your Business – We don’t mean changing your color scheme… we mean becoming more environmentally friendly! Let’s be honest…  it really doesn’t matter if you care about the environment or not.  The fact is that a large percentage of your customer base does.  Why not cater to this group?  You can start with your cleaning chemical.  CleanCraft makes a product called Code: Green that is EPA “Safer Choice” approved for its environmental & health aspects.  Also, if you are still running a truck mount, it may be time to look at the Eclipse High Powered Portable Extractor.  With it’s 3 and 4 vacuum motor models, the Eclipse was made with truck mount power; so, you can make the better environmental move without sacrificing power & quality.  In fact, with Code: Green & the Eclipse, most companies see better cleaning performance, better ROI and profitability in their company, and a healthier & happier workforce and customer base.

• Diversification – Whether you like it or not, your competition is offering more & more services. Don’t let your customer base contact your competition to use their additional services.  Time & time again, businesses loose existing customers not because of pricing & quality, but because the customer has built a relationship with another company that offered a service they needed at the time.  Think about it.  A customer used you for carpet cleaning last year, but used XXXXX’s carpet cleaning company for Air Duct Cleaning last month.  The next time the customer needs carpet cleaning, you better believe that XXXXX’s company left brochures and is fresh in the customer’s mind.  Perhaps it is time for your business to provide additional services?  Take a look at our SpinVax 1000XT Air Duct Cleaning System.  When you purchase this system, we hold your hand along the way.  Our training video makes it easy to learn.  We also have a Network free to join that allows us to pass you jobs (yes, actual jobs, not leads) !!!!

• Website – Is your business keeping up with the times? Do you have a website for your business?  If not, come on, it is 2017!  You need a website for your business.  Look around.  Everyone is asking their phone for something.   OK Google, carpet cleaning in XXXXXX town.  Hey Siri, find carpet cleaners in XXXXXX town.   Guess what.  If you don’t have a website, you aren’t going to be found.   Don’t know how to do it?  No problem.  CleanCraft builds & hosts websites that are professionally & strategically made for carpet cleaning businesses.  In fact, you don’t even need to know how to use a computer to have a website.  Give us a call to discuss.

• Marketing – Many small businesses start off with a marketing strategy. This is great!  However, more often than not, small businesses let their marketing strategy die as their business grows.  This happens because marketing takes time, and as the business grows, the business owner has less & less time.  This is unfortunate, because every lost customer can mean multiple lost jobs.  Take into account repeat & referral jobs over the years, and that one customer became much more valuable!  CleanCraft has many marketing products & programs that can “Freshen” your approach to marketing without taking a large amount of time.  Check out our MARKETING page for a list of all the products we have.  A simple program to follow is our “1-2 Marketing Knockout Punch.”   See how the right approach to using Door Hangers & Referral Cards can work together to provide amazing results!

Don’t let another year slip by doing the same old, same old.  Revisit your business with a whole new outlook and look back to 2017 as the year that made a difference in your business!