Happy New Year! 2016 is now upon us. As a business owner, it is a great time to reflect on 2015 and see what went right and what needs improvement. One area of reflection should be “Marketing.”
Historically, professional carpet cleaning companies are usually slower in the month of January. This is a perfect time to re-evaluate your company’s marketing practices. Take a look at 2015 and analyze the data. How much money did you spend in marketing? Breakdown how much went into each specific marketing/advertising program you did in 2015. Now, analyze how much each marketing program brought back in revenue. You can now calculate your ROI (return on investment) for each marketing program you implemented. You will notice that some marketing dollars brought back bigger returns than others.
Now that you are armed with your 2015 data, take some time to figure out how you can improve your ROI. Maybe some of these marketing dollars can be shifted to a new marketing program that can produce better results? Too many carpet cleaning business owners continue to spend marketing $$$ in areas just because they have “always done so.” Just because certain marketing techniques worked in the past, doesn’t mean that they are effective in the present/future!
If you haven’t noticed, CleanCraft has come out with some great marketing products to help you grow your ROI in 2016. Check out these products and see how CleanCraft can help you grow your business in 2016:
- Website Development & Hosting – This is the best & cheapest way to help grow your business. Don’t know anything about having a website? No problem. CleanCraft does it all for you at an extremely affordable price! Check it out!
- 1-2 Marketing Knockout Punch – This marketing strategy uses two products from CleanCraft: Door Hangers and Referral Cards. Our years of research show that using these two products together produces results that could never be reached by using just one product alone. Read our article on how these two great products work together to increase your customer base.
- Thank You, May I have Another – This program also uses two products that work together to produce increased customer retention & repeat work. See how proper use of “Thank You Cards” and “Reminder Cards” build customer appreciation and loyalty.
- Postcard Marketing – How many times do you get junk mail and just toss it without opening. Yes, we all do it. However, when postcards are delivered to your mailbox, it forces you to take a look. It may only be a 2 second look, but if it is something that grabs your attention, the marketing got you. Sure, you may not buy today, but the name of the company and/or the service they offer is embedded in your head. CleanCraft provides JUMBO postcard printing & mailing services to get your company name & services out there in potential customers’ minds. We can do it all, the design, the printing, the storing, and mailing all for way less than the price of a stamp. Don’t compete with other competitor ads in a coupon book or newspaper. Set your company apart with its own jumbo postcard. See how this long term strategy establishes business growth and wealth!