“Marketing.” What a word! Every business owner knows that marketing is part of running a business. However, the definition of the word means different things to different business owners. Most small business owners see marketing as a nuisance they have to do to get more work. In fact, many small business owners do a few quick marketing efforts throughout the year (ie. Ad in the local paper, participate in a home & garden show, flyers, etc.) and expect a huge influx of business. Unfortunately, when the “huge influx” doesn’t happen, the small business owner gets frustrated and wonders why the “marketing” didn’t bring in the large amount of work expected. Future marketing efforts are then lessened and the idea that marketing is a nuisance gets reinforced.
The problem with this type of sporadic marketing is that the small business owner hardly ever gets to see the long term effect of marketing. Small business owners need to look at marketing as an “investment” vs. an “expense.” It is a hard shift in mentality to overcome. However, an investment in marketing can have great growth opportunities in a service oriented business such as carpet cleaning.
Postcard Marketing is a great example of a marketing strategy that has long term growth potential. In fact, CleanCraft has written an article called, “The Cumulative Effect of Postcard Marketing” to further explain how a postcard marketing strategy can produce long term growth and increased income for a carpet cleaning business. It is a great read. A little math, but the article spells it out and makes great sense of it. Take a look!
Also, CleanCraft makes it easy to get into postcard marketing without the “Nuisance” of marketing. CleanCraft provides Postcard Printing & Mailing Services at the lowest prices anywhere. Choose from many different professionally designed postcards targeted to the services you offer. CleanCraft customizes the postcard with your changes, prints, stores, and mails the postcards for your company. No mailing lists needed. You just let us know which US Postal Carrier Routes (we provide you with these) you want to mail to, and we do the rest. Simple and effective! More information on our Postcard Printing & Mailing Services found here on our website.
Perhaps, it is time to shift the mindset of marketing from “Expense” to “Investment” and growth your business with postcard marketing?