The winter blues hits many professional carpet cleaning business owners. After a high of being busy and making good money, the after Holiday slowdown hits hard. It is easy to get caught in a routine of sleeping in, watching TV, etc, because the workload has come crashing down. However, don’t get let the winter slow down take you down. Get off your butt and do some marking!
You have tons of time to think. Develop a new marketing plan. Do you have new services you want to add for the new year? Do you have a special winter coupon you want to use? Do you have a new referral plan you want to implement? You have another month or two before the workload kicks back in, so use your time wisely.
Great article. Enjoyed reading!
I agree, this is a good time, for those businesses in a lull, to keep up with marketing.
I completely agree. This time of year sucks for those in this line of work. But it’s important to be prepared for the spring. What you do now will dictate how successful you are in peak season.