Newsletters are good not only keep your name in front of your customers, but also to tell a great narrative about your company.  Tell stories of crazy cleaning scenarios.  Write a story about your family – this gives a chance to put a “Face” to your company and humanize your advertising.  A newsletter right before the Holiday season is great, because if gives you a chance to advertise specials and surround your newsletter with Thanksgiving, Christmas, or New Year’s themes.  It also reminds your past customers to call soon to book their appointments as the Holiday season fills up quickly.  The main objective is to be creative and have fun with newsletters.