Many professional cleaners experience a slowdown in January, February, and even part of March. This winter slowdown can actually benefit your business! In the hectic world we live, we often do not get a chance to re-evaluate our business strategy. Use this slowdown to take a step back and look at your business from many angles.
How is your advertising working? Just because it has worked in the past, doesn’t always mean that it continues to work in the present. Are you getting the payback you expect, or is it time to try a new form of advertising?
Have you graduated into the 21st Century and taken steps to increase your online presence? You can teach an old dog new tricks! Don’t be afraid to learn about technology. Even simple low cost ways of getting online can help your business. Build a website. It doesn’t need to be fancy. Just list your services and tell potential customers who you are and why they should choose you. Use facebook, twitter, blogs, and other online media that is FREE to promote your business. Don’t expect mass customers to flock to you because you use online marketing. However, do expect a “Closer” customer base, because you keep them informed and get your name in front of them more often.
Are you missing services your customers want? We have written about this many times. However, it is so true: Diversify! If you already have a customer base for carpet cleaning, then you already have a large potential customer base for air duct cleaning, tile & grout cleaning, etc. Take a look at our SpinVax Air Duct Cleaning System. With a small investment, you can easily grow your business. It doesn’t take many jobs to make all your money back with air duct cleaning.
Don’t waste your slowdown. Take the time to think about your business and put into action strategies that will grow your business while you can.