Let’s face it; you need to spend money to make money. As a professional carpet cleaner, your marketing strategy is just as important to your business as your cleaning strategy. Your business probably spends thousands of dollars a year in advertising. Are you able to report how much revenue each advertisement brings into your business?
Tracking all your marketing pieces can help you answer this question. One way of doing this is to put a “coupon code” into your marketing piece. When someone calls your business to setup an appointment, do you ask them how they found out about your business? Was it a “flyer”? What does a “flyer” mean? Was it a postcard, was it a newspaper insert, was it a door flyer, etc? If you advertise using more than one method, you can track these individual methods with coupon codes. Now, when the customer calls and you ask how they found out about your business, ask them for the coupon code on that flyer.
Over time, your business will be armed with valuable information to help you more wisely plan your future advertising dollars.