CleanCraft's Official Blog

Solving Customer Emergencies

CleanCraft — Wed, 23 May 2012 20:52:05 +0000

A couple years ago, a survey was done that showed a high percentage of homeowners would appreciate their carpet cleaning company offering a spot & stain remover. Homeowners are looking for a superior product for their “little emergencies,” such as: urine, vomit, coffee, tea, pop, juice, food stains, & more on their carpeting. Feedback shows that customers want a product that is ready to use, works effectively, and is recommended by a professional cleaner.

In 2004, new technologies enabled CleanCraft to formulate a stable, ready-to-use spot & stain remover that homeowners fell in love with! In fact, Just Magic RTU has become one of the most widely sold spot & stain removers available strictly through professional carpet cleaners. How many times have you had a customer use the wrong product that “set the stain”? There are no worries with Just Magic RTU. Just Magic RTU is a stable, ready-to-use spot & stain remover than can be used on all types of carpeting and furniture.

Ask yourself, how many times have customers asked about a spot & stain remover? How many opportunities have you lost to make extra money selling a product you can trust to your customers? If the answer is more than once, you owe it to yourself to get a case of Just Magic RTU and start selling it to your customers. Just Magic RTU is sold in a case of 12-32oz Spray Bottles. We have many professional carpet cleaning customers making a couple thousand dollars extra profit a year selling this product. Remember, not only are you making a great margin on the product, but you are also solving your customers’ emergencies.

Check out Just Magic RTU online. Perhaps, it is time for your company to offer a product your customers are already demanding.

Never a Slow Time in Carpet Cleaning

CleanCraft — Thu, 17 May 2012 19:48:49 +0000

Wouldn’t we all love to be busy cleaning carpets every day, and never have a day that a cleaning technician wasn’t working. Well, things don’t always work out this way. Sometimes, you have an off day. Sometimes, there are last second cancellations you cannot fill. Sometimes, you show up and the customer is not home. We have all been through this. However, just because you don’t have work that day, doesn’t mean you should do nothing! Take the slow time and turn it into a productive time. Professional carpet cleaning owners should always have a stack of door hangers or flyers on hand. Take the couple hours you have and attack a neighborhood. Put flyers on the front doors of homes. These door flyers can turn the loss you had for today into a profitable tomorrow. Taking advantage of the “Slow times” is one way to guarantee less of them.

Carpet Cleaner’s Vision

CleanCraft — Mon, 16 Apr 2012 20:13:22 +0000

In business, we all set goals. These goals are stepping blocks that we try to achieve for success. At times when we don’t reach our goals, we have a tendency to make excuses or blame it on other things such as: the economy, rising costs, low ball competitors, competitor expanded services, yellow page and internet competition, and the list goes on and on.

A VISION is a true secret for success. A vision is like a crystal ball where you can see your business growth with change. A vision is seeking changes to meet or exceed all customers’ needs. A vision is the willingness to say, “I can and will change to meet my goals.” The trend in business for the future is being a multi-task service company. Many businesses owners have goals; however, many do not have a vision, because they are afraid expansion would be too much work. Realize that this expansion is what will keep you working! Always remember, a goal is not meant to change, but to reach; your vision is the will power to change and move forward in your business.

Here are a few growth add-on’s you may want to look at during your vision process: SpinVax Air Duct Cleaning System, Tile & Grout Cleaning Tools.

Green Carpet Cleaning Can Boost Profits

CleanCraft — Tue, 27 Mar 2012 16:23:10 +0000

Many professional carpet cleaners are looking into “Greening” their business. Not only is it good for the health of the technicians and customers, but it can also be good for the pocket book. A couple ways “Greening your business” can take place are by using environmentally friendly products. You may want to take a look at our Code: Green All-in-One Carpet Cleaning Agent. This product is not only EPA dfe approved for the environment, but it will also save you time and money. Code: Green was designed to be an all-in-one product. So, you no longer need to look for separate pre-sprays, extraction detergents, and spot & stain removers. Code: Green can do it all; plus, since it is EPA dfe approved, one product meets all your environmental goals. Another way to “Green your business” would be to use a high powered portable extractor. Many truck mount operators cringe at the idea of using a portable. For the most part, they are right. However, we offer the Eclipse High Powered Portable Extractor that gives truck mount power in a portable. The Eclipse offers models with 3 and 4 separate vacuum motors (not the normal 1 or 2 most portables give you). Some of the benefits of using the Eclipse are cleaner electric, less operating costs, and a greener image.

By using the right chemical and equipment, a carpet cleaning business can now market accordingly. A simple “We clean green” or “We clean environmentally friendly” tag line can do wonders for your marketing. Many homeowners are concerned about their kids and pets. Why not meet these homeowner demands while at the same time cleaning better and reducing operating costs! We have a couple YouTube videos on our website that can show you the benefits of these tools and cleaning green. Check out our Code: Green and Eclipse High Portable Extractor, and see what these tools can do for your business!

Spring into Action with a Newsletter

CleanCraft — Wed, 29 Feb 2012 22:16:54 +0000

Spring is less than a month away. Many carpet cleaning businesses see a boom to business starting in the spring. What can you do to maximize your “springboard”?

A Spring newsletter is a good way to peak your customers’ interest. Every business needs to keep in touch with their customers. A newsletter is a good way to do this. Using a topic of “Spring” as your featured article can help produce a good second quarter return. Many homeowners already have the mindset of cleaning when spring arrives. By attaching coupons & specials to your newsletter, customers may be more attracted to your services during the cleaning season. Let’s face it; if you don’t catch your customers’ attention, your competition may! Spring is the time to throw out the slow winter season and help set the stage for a healthy, profitable year.

Productive Decisions in Carpet Cleaning

CleanCraft — Fri, 24 Feb 2012 17:52:07 +0000

All professional carpet cleaning business owners have a common goal: be successful and earn a comfortable living doing what they love. The biggest hurdle for any company is making those productive decisions. These decisions are what create business growth, expansion, higher profits, and a competitive edge in the market place.

In the last 10 years, the cleaning industry has changed drastically. Many commercial establishments are demanding closed door policies for security, safety, and insurance reasons. Banks, schools, hospitals, clinics, stores, churches apartment & condo complexes, office buildings, restaurants, and many more commercial places are demanding that all professional equipment be portable so that all doors and windows can be closed & locked during the cleaning process. This trend is seen all around the country. Professional cleaning companies either stay the status quo with their truck mount, or make the productive decision to purchase a “High Powered Portable Extractor.” Portables have come a long way from 10 years ago. Some units have the capabilities of truck mount power. These units have become the most cost effective way to maintain business growth, earn higher profits, create a competitive advantage, become more eco-friendly, and meet and exceed any commercial or residential customer needs.

CleanCraft’s Eclipse High Powered Portable Extractor has become the # 1 choice for many carpet cleaning companies around the country. The Eclipse offers power that is unheard of in the portable extractor market. The Eclipse’s unique slide-out tray feature allows extra space for more vacuum motors. Instead of the typical one or two vacuum motors, the Eclipse contains three individual vacuum motors (there is even a 4 vac model) to produce truck mount power.

Companies from the biggest to the smallest are utilizing the many benefits the Eclipse models have to offer. These units can work alongside any truck mount technician to speed up job performance, use on jobs truck mounts cannot be used, eliminate thousands of dollars in repairs & upkeep, and save thousands of dollars in gas costs. The overall savings of using the Eclipse can easily be in the thousands of dollars each year. This is one of the most productive decisions business owners can make to give any company a competitive edge. Is it time to take a look at the Eclipse for your business needs?

Turning 2012 Goals into a Reality

CleanCraft — Thu, 26 Jan 2012 18:07:24 +0000

It is the end of January. Have you written down your 2012 goals yet? Many professional carpet cleaners spend the slower carpet cleaning months thinking about what their goals will be for the new year. However, many keep them in their head and do not write them down. Although, we all think things are easy to remember, the reality is that they are not. If not written down, goals are easily forgotten and hard to track for accountability.

Take a moment to write down your goals. Some high level goals to think about are: revenue goals, profit goals, marketing goals, employee goals, diversification goals, and extended goals (3 years, 5 years, 10 years). However, don’t stop here. Now, take each goal and put some action items behind them. Make sure you do a monthly review of these goals and action items. If one of your goals is to increase “protectant” sales and you have an action item of creating a flyer for employees to give to customers on the job, have you completed this flyer? Is the flyer working; do you need to modify the flyer? By keeping track of these goals & action items monthly, you are more apt to do what you need to do to make your goals a reality.

Let’s make 2012 a year of realized goals!

Using Neighbors to Help Sell Carpet Cleaning

CleanCraft — Tue, 17 Jan 2012 18:47:07 +0000

Neighbors talk. Well, that is in most neighborhoods. You can easily take advantage of neighborly talk by marketing to your customers’ neighbors.

When your cleaning technician completes a job have him put a couple door hangers on the neighbors’ doors. The technician can easily place 5 – 10 hangers on doors right around the house he just cleaned. If the technician does three jobs that day, he could easily pass out 15-30 door hangers. These door hangers should state that your company just completed cleaning at the neighbor’s house at 1234 This Way St. State your services offered and that over the years, you have many neighbors as satisfied clients.

Remember, friends pull a lot of weight with referrals. It only takes about 5-10 minutes after each job to potentially reach thousands of neighbors a year. Hopefully, this neighbor outreach adds up to thousands of extra dollars a year in profits!

The Guessing Game

CleanCraft — Tue, 27 Dec 2011 20:06:49 +0000

In our 40+ years in the carpet cleaning industry it seems like now more than ever, carpet manufacturers are getting more and more creative. They are producing multiple blends of fibers to create the look, texture, feel, colors, and luxury customers demand. This process has created some confusion with many professional cleaners. It has almost come to the point of becoming a guessing game on deciding which cleaning products should be used. Multiple blend fibers can easily fool many professionals during their testing procedures. Guessing what products are best suited for certain carpets can sometimes be disastrous for your business, employees, and your customers. Carpet manufacturers expect you, as a professional, to know your business. They very seldom give you their mercy and moral support if damage is done to their products.

CleanCraft Products, Inc. along with its sister division, CWS-Direct, has spent years researching and developing carpet cleaning chemicals that meet and exceed industry standards. CleanCraft’s “Code: Green” and CWS-Direct’s “Total Formula Green” were developed to eliminate the guessing game. Either one of these products will eliminate and outperform those “specialized” extraction, pre-spray, booster, spotter, and rinse agents that many manufacturers & distributors combine together to meet certain cleaning standards. Many professionals have a tough time believing that one product can replace many different products. However, both Code: Green and Total Formula Green have gone through the toughest testing procedures to ensure quality and cleaning abilities. Professionals cleaning government facilities, hospitals, clinics, schools, churches, offices, and residential homes have made Code: Green or Total Formula Green their choice to replace the many chemicals they use to use to clean the same areas.

Perhaps it is time to test one of these products yourself and see how Code: Green or Total Formula Green can eliminate products, lower costs, reduce confusion & guess work, and give professionals and their employees the confidence they deserve!

Adding Air Duct Cleaning to an Existing Carpet Cleaning Business

CleanCraft — Tue, 13 Dec 2011 15:41:16 +0000

We talk to hundreds of carpet cleaners every week. One of the most common topics in the middle of winter is the “slow down.” Most carpet cleaning businesses that are located in the “freezing” part of the country experience a couple months slow down after the holidays. Many customers do not want carpet cleaning because of the wintery slop outside. Many carpet cleaning business owners plan for this slow down and accept it every year. However, maybe 2012 can be the year of change? January, February, and March do not need to be slower months. These months can be filled with revenue too! Maybe it is time to think of diversifying?

Adding air duct cleaning services to your existing carpet cleaning business can open up revenue opportunities that you haven’t seen in the past. Many professionals are hesitant to add additional services, because they excel in carpet cleaning and they don’t want to add something they are not as familiar with. However, you can excel at air duct cleaning too! In fact, air duct cleaning is extremely simple and easy to learn with the correct equipment. It may be time to check out the SpinVax Air Duct Cleaning System by CleanCraft. Not only is this system low cost, but it is also one of the most efficient and easy to use systems on the market. This system brings the rotary brush air duct cleaning equipment to the next level by separating the spinning brush from the vacuum hose. Not only does this allow improved brushing action, but also greatly increases maneuverability and cleaning efficiency.

The SpinVax Air Duct Cleaning System can help your business bring in thousands of dollars of extra revenue each year. Plus, one of the busiest times for air duct cleaning is in the winter when homeowners are shut in and have the furnace running… perfect for slow months of carpet cleaning! If you think about it, it only takes less than a dozen jobs to pay for the entire equipment. CleanCraft even offers financing.

Check out the SpinVax Air Duct Cleaning System today and see if it could be your “Winter Slow Down” answer!